Most holiday community service projects will involve many of your employees. Look for ways to make the project an opportunity for teamwork. How can you ensure that employees from different departments have a chance to connect? Assign tasks across employees, even if they are small, so that you give more employees a chance to contribute. Emphasize in your communications about the project that the contributions of each employee are important and as a team, your business can make a difference.
When you work on your holiday community service project, talk to your employees about what passions they have. Some are interested in feeding the hungry, others focus on saving animals, while education is always a popular passion. By talking about what makes your employees passions flow, it can help you plan next year's community service projects so that they are more meaningful to your team.
Leverage the win-win
When executing your holiday community service project, make sure you take pictures, get feedback from your employees (in the form of quotable quotes), and work with the beneficiary organization to understand the impact that your team has made. This can and should all be used to let your customers and prospects know about the difference you have made to the community, and potential employees know about what a great place it is to work. You shouldn't be shy about bringing attention to your project. You win and the community wins.