I heard about the Thank Heaven for Beer blog team as a result of their fundraising efforts for a new micro brewery they are developing. Mike and Nate, the Thank Heaven for Beer bloggers, used Kickstarter to fund the startup phase of their business and that was going to be the original topic of my interview.
I asked Mike if he and his business partner Nate had plans to monetize the blog site when they started the Thank Heaven for Beer. Mike said no and I, honestly, was not at all surprised. According to Mike, the blog has never been about monetizing and has been, and continues to be, about offering a unique voice and sharing a passion for beer with others. Mike and Nate have been sharing their passion now for a little over three years, even more impressive when I learned that they operated this blog successfully while being separated by a long distance for some of that time. According to Mike, they have not resided in the same city until only recently, something made necessary now that their beer passion has moved from a beer blog to a starting micro brewery.
Mike and I began to chat about the upcoming micro brewery. But this particular post is about the blog. It is actually about something more than that. This post is about the power of giving and the positive flows that result and occur because passionate people continue to give and share with others, often over long periods of time with minimal, if any, compensation. In this particular case, Mike and Nate crafted a blog and and built a community based on a shared passion for beer. They appear to have built a following. I would not be surprised if they built friendships too. And, when Mike and Nate decided to take their passion to the next level by starting a small niche micro brewery their friends and fans returned the favor and gave thanks by supporting them in their fundraising efforts. Check out the short video for a bit more on this particular aspect of the story.
_To those in the United States and celebrating, Happy Thanksgiving!